Category Archives: Craft

Posts on the craft of writing and communications

Rethinking Mobile Advertising in China

“Mobile Advertising Lags China’s Smartphone Explosion“ Angela Doland Advertising Age January 24, 2014 Reporting from Shanghai, AdAge’s Angela Doland writes a thought-provoking piece on how mobile e-commerce continues to outpace the growth of mobile advertising in the world’s largest smartphone … Continue reading

Posted in China Goggles, Craft, Marketing, Mobile and Devices

Branding and BRICs

“Brazil leads in BRICS’s brands” Jerry Clode Added Value – Source March 17, 2013 In a thought-provoking article in AddedValue’s Source blog, Jerry Clode notes that Brazil’s brands are going global while China and India’s brands seem mired at home. … Continue reading

Posted in China Breaks Out, Craft | Tagged , , , , , , , | 11 Comments

Branding from the Ground Up

In the Hutong Surrounded by snow 1721 hrs. I am usually suspicious about “thought leadership” pieces on marketing that come out of the major management consultancies. These firms have proven strengths in organizational design, operations, production, logistics, and strategy, but … Continue reading

Posted in Craft, FITG, Marketing, Retail Hutong | Tagged , , , , , , , | 1 Comment

For China, Inc., Naked Is Not Enough

Hutong West Caffinated 1015 hrs. There is a growing cohort of public relations firms that are opening practices focused on helping Chinese companies build better reputations among global audiences. This is a good thing: heaven knows, no group of companies … Continue reading

Posted in China Breaks Out, Craft | Tagged , , , , , , , | 1 Comment

The New Public Affairs

Enroute HND – PEK Dodging thunderstorms 0811 hrs. A lot of the talk in the public relations industry relates to how much the media business is changing, and what that means to a craft that has traditionally placed a heavy … Continue reading

Posted in Craft, FITG, Looking Across the Pond, Policy & Governance, PR and Communications, Public Affairs | Tagged , ,

Disinformation Wants to be Free

Hutong West Afternoon sunshine 1250 hrs. One of the book projects for which I have been gathering string for years is a book on disinformation, so I have been following the issue of corporate disinformation and deception in China with … Continue reading

Posted in Craft, FITG, Marketing, PR and Communications | Tagged , | 3 Comments

Cross-Post: Rethinking How to Win Hearts and Minds

In the Hutong Thinking about my phone 1445 hrs. In my day job as a corporate communications strategist, I work with companies who want other people to think good things about them and their products. As a rule, the companies … Continue reading

Posted in Books, Craft, Public Affairs