A $9 fashion shoot in a Chinese coal town shows how beautiful counterfeit clothes can be

Introducing Shanzhai Couture, a phenomenon that makes it cool to reject pricey fashion. This is starting with knockoffs, but it won’t end here. Just as China’s mobile handset industry began by making knockoffs and look-alikes but is quickly evolving beyond that, the Sino-fashionistas will use counterfeits as a starting point, but gradually move beyond look-alikes to create their own styles and labels.


About David Wolf

An adviser to corporations and organizations on strategy, communications, and public affairs, David Wolf has been working and living in Beijing since 1995, and now divides his time between China and California. He also serves as a policy and industry analyst focused on innovative and creative industries, a futurist, and an amateur historian.
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