Hutong Weekend: Top Ten Signs that it is Time to Leave Foursquare

In the Hutong
Mid-Autumn Festivus
1515 hrs.

After much angst and contemplation recently, I gave up on Foursquare.

I wasn’t stalked, and it has nothing to do with something the company did to offend me. I just woke up one day and realized that I was probably putting a lot more into the service than I was getting out of it, and that of all of my social media outlets, it was giving me the lowest return on my investment.

I do not think I’m alone in this predicament, but as a public service in order to help you assess whether you should give up on the service or stick with it, I have prepared the following list of signs and symptoms indicating that you no longer need Foursquare in your life.

10. You have not earned a new badge in six months, despite regular use.

9. You have not only created a spot for your home, you have checked in there at least 50 times.

8. You realize that do not care where the latest B-grade actor or actress had dinner last night.

7. The highlight of a night out at a new restaurant with your significant other becomes checking in at a new location

6. You keep swapping mayorships at the same half dozen places with the same half dozen people

5. You start asking your spouse to drive so you can do more “drive-by” check-ins.

4. You start doing “drive-by” check-ins – while flying in an aircraft.

3. You stop reading the “specials” because you know you cannot qualify for them.

2. You start wondering when Foursquare is actually going to evolve the experience

And the number one sign that it is time for you to leave Foursquare:

1. You realize that, since you are not Lady Gaga or POTUS, nobody cares where you are at every minute of the day.


About David Wolf

An adviser to corporations and organizations on strategy, communications, and public affairs, David Wolf has been working and living in Beijing since 1995, and now divides his time between China and California. He also serves as a policy and industry analyst focused on innovative and creative industries, a futurist, and an amateur historian.
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One Response to Hutong Weekend: Top Ten Signs that it is Time to Leave Foursquare

  1. pscobie says:

    Haha, great post. I’ll keep using though.

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