Fellow Communicators: I Am Not Your Tool

In the Hutong

Wishing it Would Rain Again

1711 hrs.

Hey PR, bloggers are not tools to be used

As someone who spends his working days helping companies get better at communications, I empathize with thos legions of folks who have to work with bloggers and the media to help their clients hawk themselves or their products.

At the same time, as a blogger I get really annoyed by the ham-handed efforts many PR people use to deal with me. There is simply no excuse for dealing with journalists or bloggers via form letter or impersonal email blast.

Please, PR folks, before contacting me, read my blog. And please read the article linked above.

Sent from my iPod

Posted via email from Silicon Hutong on Posterous


About David Wolf

An adviser to corporations and organizations on strategy, communications, and public affairs, David Wolf has been working and living in Beijing since 1995, and now divides his time between China and California. He also serves as a policy and industry analyst focused on innovative and creative industries, a futurist, and an amateur historian.
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