SNS Marketing in Asia: It’s Not Just About Kids Anymore

In the Hutong

Poolside

1518 hrs.


Social networking is expanding its reach into the 35+ market and beyond
http://www.media.asia/DigitalMedia/searcharticle/2010_03/Social-networking-is-expanding-its-reach-into-the-35-market-and-beyond/39058?src=mostpop

Interesting article from Media Magazine in Hong Kong, but am I the only one who thinks that traditional marketing terms like “target market” and “audience” ring hollow and contrived when talking about social media?

If we are really going to change our thinking to catch up with (and start anticipating) the changes tearing through the sinews and bones of the media, marketing, and communications industries, we need a new lexicon.

Sent from my iPod

Posted via email from Silicon Hutong on Posterous

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About David Wolf

An adviser to corporations and organizations on strategy, communications, and public affairs, David Wolf has been working and living in Beijing since 1995, and now divides his time between China and California. He also serves as a policy and industry analyst focused on innovative and creative industries, a futurist, and an amateur historian.
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