Olympics: Selling Phelps in China

In the Hutong

Going a bit bonkers buying stuff on iTunes

2017 hrs.

Maybe it was because I’m in China and did not get the chance to see the NBC coverage, but I have to admit to being surprised to hear some marketers I respect suggesting that Michael Phelps was going to get rich doing product endorsements in China after the games.

Whatever happens to VISA and Speedo’s efforts to turn spin the über-swimmer’s eight medals into marketing gold, it ain’t gonna happen in China. Here’s why, from my piece in AdAge.


About David Wolf

An adviser to corporations and organizations on strategy, communications, and public affairs, David Wolf has been working and living in Beijing since 1995, and now divides his time between China and California. He also serves as a policy and industry analyst focused on innovative and creative industries, a futurist, and an amateur historian.
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