New Word of Mouth Manual

In the Hutong
Prepping for a photo shoot

0928 hrs.

Dave Balter, creator of Boston-based marketing firm BzzAgent, co-founder of the Word of Mouth Marketing Association, and author of The Grapevine, has just released a new book called The Word of Mouth Manual: Volume II.

For those of us in the business of actually getting people to notice, desire, buy, and talk about cool products, or even those of us who want to figure out how to build our own brands – especially in Asian cultures where word-of-mouth is so intrinsically powerful – this book is a must read.

What makes it better is that the book is a quick, easy read.

What makes it a no-brainer is that Dave is giving away PDF copies of the book to anyone inclined to click here.

Download it and give it a read – for those of us in China it is a heck of a lot easier than ordering from Amazon, paying the freight, and waiting two weeks.


About David Wolf

An adviser to corporations and organizations on strategy, communications, and public affairs, David Wolf has been working and living in Beijing since 1995, and now divides his time between China and California. He also serves as a policy and industry analyst focused on innovative and creative industries, a futurist, and an amateur historian.
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