ChangeThis: MindMeat for Businesspeople

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If you have an interest in business and management, either aspirational, functional, or academic, one online resource that is well worth mining is ChangeThis.

ChangeThis, for those who haven’t run across it, is essentially a repository of manifestos – public declarations of principles – by people who think deeply about an aspect of business, leadership, people, or life. Each manifesto averages around 14 pages and comes packaged in a consistent pdf format for easy downloading, reading or printing.

The level of contributions is consistently high. Early contributors included Tom Peters, Seth Godin, and Guy Kawasaki; the latter, like many of those contributing manifestos, took the opportunity to summarize the key points of his most recent book.

Not all contributions are useful or relevant, and some are downright irritating, but the worthwhile and thought-provoking content far outweighs the self-promotional and boring.

A starter selection:

Competing in a Flat World: The Perils and Promise of Global Supply Chains” by Dr. Victor Fung and Dr. William Fung, Group Chairman and Group Managing Director (respectively) of the Li & Fung Group;

The Hard Reality of Semiglobalization…And how to profit from it” by IESE professor Pankaj Ghemawat, who doesn’t think the world is so flat after all;

Marketing Mismatch: When New Won’t Work with Old (Riffs on a Meatball Sundae” by author and marketing gadfly Seth Godin;

The Elongating Tail of Brand Communication” by Ogilvy’s Mohammed Iqbal;

Work is Broken: Here’s How We Fix It” by the late Marc Orchant;

Seduced by Success: How the Best Companies Survive the 9 Traps of Winning” by Robert Herbold, former COO of Microsoft;

Ideaicide: How to Avoid It And Get What You Want” by consultants Alan Parr and Karen Ansbaugh;

The Gobbledygook Manifesto” by public relations strategist David Meerman Scott

100 Ways to Help You Succeed/Make Money, Part II” by uberguru Tom Peters;

The Greening of Business: Recent Trends and Remaining Hurdles” by Green to Gold author Andrew Winston.


About David Wolf

An adviser to corporations and organizations on strategy, communications, and public affairs, David Wolf has been working and living in Beijing since 1995, and now divides his time between China and California. He also serves as a policy and industry analyst focused on innovative and creative industries, a futurist, and an amateur historian.
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