Lies, Damned Lies, and Green Marketing

In the Hutong
Watching the CNY exodus
1817 hrs.

While we’re on the topic of the environment, if you are getting tired of companies – or competitors – making unsupportable environmental claims about their products, you’ll love the green paper “The ‘Six Sins of Greenwashing” over at the website of environmental marketing consultants TerraChoice.

Anyone want to translate this into Chinese?


About David Wolf

An adviser to corporations and organizations on strategy, communications, and public affairs, David Wolf has been working and living in Beijing since 1995, and now divides his time between China and California. He also serves as a policy and industry analyst focused on innovative and creative industries, a futurist, and an amateur historian.
This entry was posted in EcoHutong. Bookmark the permalink.