Kill the Brochure. Dead.

Starbucks, Fortune Plaza, Beijing
Hunkered in a little corner by the plug
0958 hrs.

Geoffrey James over at BNET writes a well-reasoned condemnation of the brochure as a piece of marketing, for B2B at least.

Read it. He’s right. We’ve all evolved beyond that.


About David Wolf

An adviser to corporations and organizations on strategy, communications, and public affairs, David Wolf has been working and living in Beijing since 1995, and now divides his time between China and California. He also serves as a policy and industry analyst focused on innovative and creative industries, a futurist, and an amateur historian.
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