Delta Airlines Should Fire Their PR People. Now.

In the Hutong
Watching the Markets
2139 hours.

In an absolutely unforgivable PR gaffe, Delta Airlines PR department or agency decided to have the airline’s CFO do an remote interview about the company’s emergence from bankruptcy in a loud, echoing hall filled with screaming Delta people. In the end, it was impossible for the CNBC anchors to conduct the interview because it was impossible for the Delta executive to hear anything. Holding both hands to his ears and smiling gamely, the executive hardly presented the image of confidence, competence, and cheer that would make me want to fly with them anytime soon.

Whoever in the Delta organization or agency suggested that setting for an interview deserves to be put on permanent waivers. The whole thing did hideous damage to Delta’s image at a point where image is critical. Completely uninspiring, unnecessary, and unprofessional.


About David Wolf

An adviser to corporations and organizations on strategy, communications, and public affairs, David Wolf has been working and living in Beijing since 1995, and now divides his time between China and California. He also serves as a policy and industry analyst focused on innovative and creative industries, a futurist, and an amateur historian.
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