The First Sign of the Goopocalypse: With Great Remorse

In the Hutong
Doing uber-geek stuff
2120 hrs

So while I was offline for my weekly Shabbatical, The Google Boyz apparently admitted to their global peer group in Davos that the decision to censor Google in China was a “net negative.”


While Sergei and Larry swear they are not going to let perception change their business strategy, anybody in my business understands that perception is reality. While it may be ignored in the short term, as time passes Google is going to have to deal with their damaged reputation outside of China.

Inside of China, meanwhile, Google is being taken to the cleaners by Baidu.

Despite significant investments in China and recruiting some of the country’s best and brightest, at some point in the future Google will need to dispassionately review what it is costing them to do business here in reputation and greenbacks, and what it is earning them in market share and real business.

I still think that reckoning is coming later this year, and despite Google’s protests to the contrary, such a public admission on the part of its founders suggests they are already on the path.


About David Wolf

An adviser to corporations and organizations on strategy, communications, and public affairs, David Wolf has been working and living in Beijing since 1995, and now divides his time between China and California. He also serves as a policy and industry analyst focused on innovative and creative industries, a futurist, and an amateur historian.
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