So you know you need a PR person really, really bad when a journalist tells you to go get one.
Especially a journalist like Bruce Einhorn at BusinessWeek.
Bruce is telling Terry Gou of Hon Hai exactly what I’ve said – Gou should fire his lawyers, and hire a very damned good PR agency and – this is critical here – leave his ego in the office safe and take the advice of said PR agency.
A brief piece of advice to any PR agency taking that call: charge and get paid in advance. Take my word for it.