And We Think Media are Bad in China…

In the Hutong
Packing up the Office for The Grand Renovation
1639 hrs.

The coverage on the Katie Couric debut as anchor on the CBS Evening News should embarrass every medium (apart from CBS) that covered it like a big story over the last three months.

Credit CBS for creating a reality-distortion field around Ms. Couric that gave her debut as a prime time news anchor the importance of a major global event.

Too bad Miss Katie’s actual debut is turning into an anti-climax.

Here is the awful truth: slotting an overage cheerleader onto the evening news anchor slot at a declining network in a declining medium amounts to way too little, way too late. CBS News continues to exist on a life support system made up of its past (not insubstantial) glories. It can become the Tiffany Network again, but by giving its correspondents a bigger role, not by blowing its limited lucre on a talking head regardless of sex.

It’s the news. She’s a girl. Get over it.


About David Wolf

An adviser to corporations and organizations on strategy, communications, and public affairs, David Wolf has been working and living in Beijing since 1995, and now divides his time between China and California. He also serves as a policy and industry analyst focused on innovative and creative industries, a futurist, and an amateur historian.
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