A Blog is a business venture. If you do it with no clear idea what you are offering and what you personally want to take away from it (even if that idea is subconscious), you will fail. After a pretty good start I was flailing a bit, and I realized I needed to find a voice and a focus that would allow me to meaningfully join the chorus of blogs all singing about different aspects of China.
So over the past two months I have meditated intensely on this subject, and was on the verge of a conclusion, but I needed an outside opinion.
So I hunkered down at TGIFridays across from St. Regis with Will at ImageThief and, over salads and burgers and accompanied by our long-suffering spouses, we talked about what he thought Silicon Hutong should be and what I wanted it to be. As usual, his clarity of thinking was invaluable. Will is a former colleague, a fellow diver, and someone I knew would mince no words in his feedback. He did not disappoint.
Silicon Hutong is not going to try to cover life in China better than ImageThief and ESWN, is not going to cover politics better than SimonWorld or The Peking Duck, power politics (and a lot of other stuff) better than Musings Under the Tenement Palm , or media better than Danwei and the hundreds of blogs that focus on those issues in China.
Instead, Silicon Hutong will focus on what I do best – that special breed of business iconoclasm that is focused on destroying misconceptions about China and business. Topically I’ll naturally gravitate to the industries that interest me – I.T., media, mobile telecoms, entertainment, consumer electronics, aviation, and agriculture – but will occasionally wander if it makes sense.
Your feedback – positive and otherwise – is always welcome.