Stupid Tech Tricks, Volume 1

In the Hutong
Sunday Morning

The folks at PR Newswire have introduced podcast press releases .

Question for journalists out there:

1. When was the last time you got a story out of a press release?
2. Do you really want this service?
3. Do you own an iPod?
4. Is this really what you want to use your iPod for?

This strikes me as another technology-based solution to a problem that doesn’t exist, a gratuitous use of technology that only proves it’s sponsor doesn’t really understand technology.

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About David Wolf

An adviser to corporations and organizations on strategy, communications, and public affairs, David Wolf has been working and living in Beijing since 1995, and now divides his time between China and California. He also serves as a policy and industry analyst focused on innovative and creative industries, a futurist, and an amateur historian.
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