Cool Tools Marketing Conference, Shanghai

The American Chamber of Commerce in Shanghai held their annual marketing conference in September 2003 on the topic of “Cool Tools.” The conference focus was on using innovative tactics and channels in the marketing process in the PRC. David’s keynote speech at the conference was intended to remind the delegates that specialization in marketing was the enemy of real craft, so the more tools you can use, the better problem-solver you’ll be.
Agenda here . I’ve got the speech somewhere around here, and I’ll post it when I find it.

About David Wolf

An adviser to corporations and organizations on strategy, communications, and public affairs, David Wolf has been working and living in Beijing since 1995, and now divides his time between China and California. He also serves as a policy and industry analyst focused on innovative and creative industries, a futurist, and an amateur historian.
This entry was posted in Craft, Events. Bookmark the permalink.